Top 5 Beauty Retail Apps Performance in New Zealand Q4 2024

In the fourth quarter of 2024, the top beauty retail applications in New Zealand showcased varying performance trends on the unified platform. Data for these insights is sourced from Sensor Tower.

MECCA - Beauty Shopping experienced a fluctuating trend in weekly downloads, peaking at around 1.9K in early October and ending the quarter with approximately 1K. Their weekly active users maintained a steady growth, reaching nearly 23.7K by the end of December.

Sephora - Beauty Shopping also saw consistent download activity, with a high of 1.3K in late November. Active users increased significantly towards the end of the quarter, peaking at nearly 15K.

Lush Fresh Handmade Cosmetics showed dramatic increases in both downloads and active users, particularly in late December, where downloads surged to 3.7K and active users to 2.6K.

OLIVEYOUNG GLOBAL maintained a steady download rate, with a slight peak of 261 downloads in late November. Active users were consistent, closing the quarter at around 1.2K.

Think Dirty – Shop Clean saw a notable increase in weekly downloads, reaching 386 in early December. The app's revenue fluctuated, peaking at $160 in the first week of December, with active users rising to 732 mid-December.

For more detailed insights and analytics, visit Sensor Tower's platform.